The big story behind Pur Essence
Rooted in Passion, Powered by Purpose — Discover the story behind PurEssence by Shine and the mission to uplift, heal, and empower through beauty.
Our story
How Detashnie, Pur Essence's founder started everything
I started PurEssence by Shine from a place of passion and survival. While working at Amazon, I began offering beauty services to coworkers—after work, between shifts, whenever I could. It wasn’t just about hair; it was about healing.
About pur essence
Realizing my calling
I realized my hands had the power to restore confidence and give people peace, even if only for a moment. From there, I stepped into my community. What started as a side hustle became my purpose.
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